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There are a number of key product attributes which form part of the shopper mission, plus external factors which can also heavily influence the selection process.
Shelf Confidence can assist with identifying these factors and help segment the market data to best reflect the purchase decision hierarchy.
With extensive knowledge of consumer panel data, we can also recommend & provide analysis on the most appropriate tools to identify shopper behaviour. These include cross shopping, switching, repeat purchasing, and shopper basket analysis.
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