If you are a business with limited or no Category Management resource, Shelf Confidence can provide ad hoc or regular support which can benefit you in a number of key areas:
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Flexible and cost effective resourcing.
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Direct access to expert technical skills, experience and industry knowledge.
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Provision of data analysis, presentations and report building.
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Fulfilling traditional CM services such as range reviews.
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Credibility in front of your customers.
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Using insight to support NPD or other strategic projects.
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Bringing your category vision to life, including planograms.
Are you looking to start investing in market data? Alternatively, do you already have data but don't have the time or resource to maximise the return on investment? If the answer is yes, Shelf Confidence can help with the following:
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Source the most suitable and cost effective data.
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Ensure the data reflects your view of the market.
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Guarantee the data integrity and support the QA process.
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Fully utilise the data platforms and assist lapsed users.
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Squeeze the most out of the data you purchase.
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Evaluate current reporting and improve where possible.
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Provide automated reports, dashboards and presentations.