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  • There are a number of key factors when conducting a range review including:

    • What are the best sellers​?

    • Which products have the highest loyalty?

    • Are all need states/shopper missions covered?

    • Is distribution allocated correctly?

    • Do regional or demographic differences exist that require tailored ranges?

    • Are there any range gaps vs the competition?

Shelf Confidence can help answer all these questions by using tried and tested techniques applied to the relevant market data. We will also keep the shopper at the heart of the decision making process. 

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