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  • Passion and enthusiasm about your brand are great qualities but will only get you so far in front of a customer.

  • In addition to a sound commercial proposal, to help get your products on shelf you need to know who your customer is, what is your USP, where should it go on shelf, which target sku(s) could it potentially replace and what "need state" does it satisfy.

Shelf Confidence can help develop the category rationale and even manage market research projects. This can provide the supporting evidence to give your products the best chance of getting on shelf.

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