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  • If you are buying a database, it will usually fall into two camps - syndicated or custom.

  • Whilst syndicated databases will generally represent the market, by nature of it being 'off the shelf' there is limited scope for making changes beyond using customer maintained attributes. 

Shelf Confidence can assist in cost effectively shaping your syndicated database to more accurately reflect your view of the market or can help with the design process if building a database from scratch - including defining the coding rules & product attributes.

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