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Choosing the most relevant market data can be a daunting prospect, especially if you are not familiar with the sources available such as Consumer Panel, Retail Audit (EPOS) or Price & Promotion data.
In addition, investing in market data can be a major financial commitment, particularly for a small brand. So it is imperative that you select the data which will benefit your business the most.
With over 20 years experience of using all the key sources and associated platforms, Shelf Confidence can assist you with the selection process and contract negotiations if required.
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