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  • A very obvious question but not always one that is easily answered, particularly if you do not have access to consumer panel data or maintain a customer database. 

  • It is also very important to differentiate between the buyer and the consumer, which can often be two different people.

Shelf Confidence are experts in using purchase and usage data from multiple sources. This not only means we can profile your buyers, we can also help you understand the way they behave in store.

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